PATHWAY VETS ENJOY A CUPPING

PATHWAY VETS ENJOY A CUPPING
New blend available for purchase to benefit non-profit group

St. Helena and Napa, November 2011---- Napa Valley Coffee Roasting Company (St. Helena branch) hosted a ‘cupping’ on October 28 for a group of military war vets based at The Pathway Home in Yountville. Roastmaster Charlie Sange explored the nuances of tasting coffees and the world of blends with the group. As a result the group put together its own blend, which will be available for sale at both Roasting Company locations, St. Helena and Napa (as well as online (http://napavalleycoffee-store.com/). The Pathway Blend is $13.95 per 12oz bag and Napa Valley Coffee Roasting Company will give 20% of retail sales to The Pathway Home.

Other seasonal news is that the Roasting Company has expanded its offerings to include pumpkin lattes, maple lattes, maple-and-bacon lattes. Other warm or hot drinks on these cool days include hot chocolate and steamed flavored milk as well as teas.

The Napa Valley Roasting Company can be found in St. Helena at 1400 Oak Avenue at Adams Street (963-4491) and in Napa at 948 Main Street (224-2233).

The Roasting Company in St. Helena opens at 7:00 a.m. Mondays – Fridays and 7:30 on Saturdays and Sundays and stays open until 8:00 p.m. seven days a week. The Napa Valley Coffee Roasting Company first opened its doors in Napa in 1985. It was the first local coffee roasting company of its kind, modeled upon European cafes and housed in a landmark Victorian building. In 1991, a second location opened in downtown St. Helena. Napa Valley Coffee Roasting Company creates signature blends for Napa Valley’s prestigious restaurants and wineries as well as locations outside the Napa Valley.

Napa Valley Coffee Roasting Company carries nine single-origin coffees from Indonesia, Africa, and the Americas. Roasting profiles are designed to maximize the flavors each origin brings to the finished cup of coffee. Roasts run from light to dark to highlight the characteristics each bean offers. Napa Valley Coffee Roasting Company roasts its coffee in 20 pound batches. This small-batch size ensures the highest possible quality. Beans are roasted 4 to 6 nights a week for maximum freshness.

The Pathway Home, based in Yountville, is an independent non-profit residential recovery program created specifically for veterans who are living with Post Traumatic Stress or Traumatic Brain Injury. These men have survived the stressors or war, but find themselves experiencing problems that are “getting in the way” of their functioning at top form. The Pathway Home program can help maximize each person’s mental and physical health, resiliency, and overall functioning. Pathway is a true therapeutic community provided in a unique physical and treatment environment

Be missin' Miss Booya- Come by to say "BYE"!

Sarah "Booya" Batiste, the one and only to create Booya's Brew, Flannel Friday, and so many laughable moments at Roco; she is leaving us to head to Spain. We have enjoyed the last five years with her but understand it is time to spread those wings elsewhere.

Good luck to you Booya, we wish you the best in Spain!

Her last day is today, why don't you come by to say Bye!



8088! :)
"Know what I'm Sayin?"

Have you thought about Disaster Response?

Are you Prepared? When was the last time you thought, Am I ready if a Disaster Strikes?

This will be the topic of the night at the ROCO (roasting company) on August 15th starting at 7pm. Diane Dillon will be available to educate and answer your questions.

Please come by for our first Open Community Discussion!



Read the featured article from the St. Helena Star

Open Community Discussion: Disaster Response

Napa County Supervisor Diane Dillon will host The Napa Valley Roasting Company's first Open Community Discussion on August 15 from 7:00 to 8:00 p.m., at the St. Helena location, 1400 Oak Avenue at Adams Street. The topic will be Disaster Response.

Dillon will address emergency preparedness both in terms of what businesses should be considering and also private individuals. She will make some brief introductory remarks and then ask for questions and discussion.

This is a new program organized by The Napa Valley Coffee Roasting Company to insure that the St. Helena community realizes that the "RoCo" is continuing its late hours, begun earlier this spring, open until 8:00 p.m. seven days a week.

"We responded to requests from our customers to stay open later," explains General Manager Doug Dunlap. The Roasting Company opens at 7:00 a.m. Mondays -- Fridays and 7:30 on Saturdays and Sundays. "We offer everyone a place to go to enjoy coffee, tea, other beverages and light snacks along with wi-fi, comfortable seating and in general, a home-away-from-home hang-out." The late hours at The Roasting Company appeal to students as well as families and locals. One wall currently offers the artwork of Sharolyn Townsend.

To accommodate 'late night' business, the Roasting Company offers:
Plenty of evening parking and secluded seating
Any coffee drink can be made decaffeinated
Expanded flavored steamed milk choices including vanilla, hazelnut, raspberry, orange, almond as well as sugar-free vanilla and hazelnut
Expanded offerings of pastries
A chance to get up close and personal with our roasting rituals

The Roasting Company offers an extended bill of fare, including choices for children such as steamed apple cider, smoothies and fresh juices, as well as the array of pastries always available. The extensive array of coffees and coffee drinks includes blends created by local groups such as the St. Helena High Jazz Choir Blend; the Roasting Company also offers soy substitutions for drinks--whether milk or coffee drinks or chai.

The Napa Valley Coffee Roasting Company first opened its doors in Napa in 1985. It was the first local coffee roasting company of its kind, modeled upon European cafes and housed in a landmark Victorian building. In 1991, a second location opened in downtown St. Helena. Napa Valley Coffee Roasting Company creates signature blends for Napa Valley's prestigious restaurants and wineries as well as locations outside the Napa Valley.

Napa Valley Coffee Roasting Company carries nine single-origin coffees from Indonesia, Africa, and the Americas. Roasting profiles are designed to maximize the flavors each origin brings to the finished cup of coffee. Roasts run from light to dark to highlight the characteristics each bean offers. Napa Valley Coffee Roasting Company roasts its coffee in 20 pound batches. This small-batch size ensures the highest possible quality. Beans are roasted 4 to 6 nights a week for maximum freshness.

Contact: Doug Dunlap, 707/286-4061 or Julie Ann Kodmur, 707/963-9632, www.napavalleycoffee.com
Facebook: www.facebook.com/Napa.Valley.Coffee.Roasting.Company
More about the new Café Shakerato: http://www.youtube.com/watch?v=UhBbuSnUAM4 and http://www.youtube.com/watch?v=CGzDezeKTCI&feature=channel_video_title

LATE NIGHTS IN ST. HELENA!

St. Helena, March 2011----Beginning March 13, The Napa Valley Roasting Company in St. Helena will extend its hours until 9:00 p.m., seven days a week. These late nights also launch a new neighborhood in St. Helena---West of Main---the stretch from Main Street to Oak Avenue on Adams Street. Vocalist Annette Summersett will be performing on March 13 to inaugurate the new late hours.

“We’re responding to requests from our customers to stay open later,” explains General Manager Doug Dunlap in making the announcement. Napa Valley Roasting Company, at 1400 Oak Avenue at the corner of Adams Street in St. Helena, opens at 7:00 a.m. Mondays – Fridays and 7:30 on Saturdays and Sundays. “We offer everyone a place to go to enjoy coffee, tea, other beverages and light snacks along with wi-fi, comfy seating and in general, a home-away-from-home hang-out.” Late hours at The Roasting Company will appeal to students as well as families and locals. Currently on one wall is a collection of artwork made by local kids from The Boys & Girls Club of St. Helena.

To accommodate ‘late night’ business, the Roasting Company offers:
• Plenty of evening parking and secluded seating
• Any coffee drink can be made decaffeinated
• expanded flavored steamed milk choices including vanilla, hazelnut, raspberry, orange, almond as well as sugar-free vanilla and hazelnut
• Expanded offerings of pastries
• A chance to get up close and personal with our roasting rituals

The Roasting Company will offer an extended bill of fare, including choices for children such as steamed apple cider, smoothies and fresh juices, as well as the array of pastries always available. The extensive array of coffees and coffee drinks includes blends created by local groups such as the St. Helena High Jazz Choir Blend; the Roasting Company also offers soy substitutions for drinks—whether milk or coffee drinks or chai.

Customers who ‘like” the Roasting Company on Facebook will have the chance to redeem “in-store” coupons.

Coordinated with the Roasting Company’s new hours will be Tamber Bey Vineyards’ Tasting Room’s new hours, also until 9:00 p.m. Tamber Bey is located at 1234 Adams Street, 707/968-5345, and offers tastings of the wines made at its estate vineyard-winery in Yountville. Tamber Bey Vineyards is renowned for its 100% estate-grown Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot and Chardonnay. With estate vineyards in the Oakville and Yountville appellations, these cool-climate grapes are designated for the Tamber Bey signature single-vineyard wines including its small production Bordeaux blend-style wines.

Coordinated with the Roasting Company’s new hours will be Tamber Bey Vineyards’ Tasting Room’s new hours, also until 8:00 p.m., seven days a week. Tamber Bey is located at 1234 Adams Street, 707/968-5345, and offers tastings of the wines made at its estate vineyards in Oakville and Yountville. Tamber Bey Vineyards is renowned for its 100% estate-grown Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot and Chardonnay. With estate vineyards in the Oakville and Yountville appellations, these cool-climate grapes are designated for the Tamber Bey signature single-vineyard wines including its small production Bordeaux blend-style wines.

Also coordinated will be Sportago, an outdoors clothing and gear shop located at 1224 Adams Street, 963-9042, staying open until 8:00 p.m. on Friday and Saturday evenings. “After hours” at Sportago will engage the local and visitor community by creating an exciting outdoor-inspired atmosphere of product demonstrations, guest speakers, trunk shows, special events and more! Sportago has been a part of St. Helena for more than 28 years and specializes in active lifestyle and travel clothing, shoes and accessories, including brands such as Patagonia, Royal Robbins, Lole, Filson and many more.

Also coordinated will be Computer Therapy, at 1224-A Adams Street, 637-3833, a new consultancy specializing in fixing computer breakdowns, which will be opening an online game room. The new late hours will launch Gaming Therapy, an LAN gaming room with three stations available loaded with the latest games.

The Napa Valley Coffee Roasting Company first opened its doors in Napa in 1985. It was the first local coffee roasting company of its kind, modeled upon European cafes and housed in a landmark Victorian building. In 1991, a second location opened in downtown St. Helena. Napa Valley Coffee Roasting Company creates signature blends for Napa Valley’s prestigious restaurants and wineries as well as locations outside the Napa Valley.

Napa Valley Coffee Roasting Company carries nine single-origin coffees from Indonesia, Africa, and the Americas. Roasting profiles are designed to maximize the flavors each origin brings to the finished cup of coffee. Roasts run from light to dark to highlight the characteristics each bean offers. Napa Valley Coffee Roasting Company roasts its coffee in 20 pound batches. This small-batch size ensures the highest possible quality. Beans are roasted 4 to 6 nights a week for maximum freshness.

Hours of Operation

So we were thinking about extending the hours in the St. Helena location. How do you feel about that? We have received some super response on facebook and twitter and we are looking for more! Please send a message with your thoughts, support or concerns. Would you still come in if we were roasting coffee? How about seeing some events such as an open mic, book club or knitting group? We look forward to hearing from you!

On a separate note, we will be posting to this blog! Stay tuned for more!