St. Helena, March 2011----Beginning March 13, The Napa Valley Roasting Company in St. Helena will extend its hours until 9:00 p.m., seven days a week. These late nights also launch a new neighborhood in St. Helena---West of Main---the stretch from Main Street to Oak Avenue on Adams Street. Vocalist Annette Summersett will be performing on March 13 to inaugurate the new late hours.
“We’re responding to requests from our customers to stay open later,” explains General Manager Doug Dunlap in making the announcement. Napa Valley Roasting Company, at 1400 Oak Avenue at the corner of Adams Street in St. Helena, opens at 7:00 a.m. Mondays – Fridays and 7:30 on Saturdays and Sundays. “We offer everyone a place to go to enjoy coffee, tea, other beverages and light snacks along with wi-fi, comfy seating and in general, a home-away-from-home hang-out.” Late hours at The Roasting Company will appeal to students as well as families and locals. Currently on one wall is a collection of artwork made by local kids from The Boys & Girls Club of St. Helena.
To accommodate ‘late night’ business, the Roasting Company offers:
• Plenty of evening parking and secluded seating
• Any coffee drink can be made decaffeinated
• expanded flavored steamed milk choices including vanilla, hazelnut, raspberry, orange, almond as well as sugar-free vanilla and hazelnut
• Expanded offerings of pastries
• A chance to get up close and personal with our roasting rituals
The Roasting Company will offer an extended bill of fare, including choices for children such as steamed apple cider, smoothies and fresh juices, as well as the array of pastries always available. The extensive array of coffees and coffee drinks includes blends created by local groups such as the St. Helena High Jazz Choir Blend; the Roasting Company also offers soy substitutions for drinks—whether milk or coffee drinks or chai.
Customers who ‘like” the Roasting Company on Facebook will have the chance to redeem “in-store” coupons.
Coordinated with the Roasting Company’s new hours will be Tamber Bey Vineyards’ Tasting Room’s new hours, also until 9:00 p.m. Tamber Bey is located at 1234 Adams Street, 707/968-5345, and offers tastings of the wines made at its estate vineyard-winery in Yountville. Tamber Bey Vineyards is renowned for its 100% estate-grown Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot and Chardonnay. With estate vineyards in the Oakville and Yountville appellations, these cool-climate grapes are designated for the Tamber Bey signature single-vineyard wines including its small production Bordeaux blend-style wines.
Coordinated with the Roasting Company’s new hours will be Tamber Bey Vineyards’ Tasting Room’s new hours, also until 8:00 p.m., seven days a week. Tamber Bey is located at 1234 Adams Street, 707/968-5345, and offers tastings of the wines made at its estate vineyards in Oakville and Yountville. Tamber Bey Vineyards is renowned for its 100% estate-grown Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot and Chardonnay. With estate vineyards in the Oakville and Yountville appellations, these cool-climate grapes are designated for the Tamber Bey signature single-vineyard wines including its small production Bordeaux blend-style wines.
Also coordinated will be Sportago, an outdoors clothing and gear shop located at 1224 Adams Street, 963-9042, staying open until 8:00 p.m. on Friday and Saturday evenings. “After hours” at Sportago will engage the local and visitor community by creating an exciting outdoor-inspired atmosphere of product demonstrations, guest speakers, trunk shows, special events and more! Sportago has been a part of St. Helena for more than 28 years and specializes in active lifestyle and travel clothing, shoes and accessories, including brands such as Patagonia, Royal Robbins, Lole, Filson and many more.
Also coordinated will be Computer Therapy, at 1224-A Adams Street, 637-3833, a new consultancy specializing in fixing computer breakdowns, which will be opening an online game room. The new late hours will launch Gaming Therapy, an LAN gaming room with three stations available loaded with the latest games.
The Napa Valley Coffee Roasting Company first opened its doors in Napa in 1985. It was the first local coffee roasting company of its kind, modeled upon European cafes and housed in a landmark Victorian building. In 1991, a second location opened in downtown St. Helena. Napa Valley Coffee Roasting Company creates signature blends for Napa Valley’s prestigious restaurants and wineries as well as locations outside the Napa Valley.
Napa Valley Coffee Roasting Company carries nine single-origin coffees from Indonesia, Africa, and the Americas. Roasting profiles are designed to maximize the flavors each origin brings to the finished cup of coffee. Roasts run from light to dark to highlight the characteristics each bean offers. Napa Valley Coffee Roasting Company roasts its coffee in 20 pound batches. This small-batch size ensures the highest possible quality. Beans are roasted 4 to 6 nights a week for maximum freshness.
