Coffee has a short counter life. This is why we roast four to five times a week depending on our inventory. We want to guarantee the beans we use for our coffee and the beans you buy are at the peak of freshness.
As soon as beans begin their roasting journey, the green coffee beans begin to release the gases trapped within them. This includes the rich and aromatic flavors of the coffee. When coffee is exposed to oxygen it can quickly become stale. Using vacuum packaging, oxygen-barrier films and storing beans at low temperatures will help maintain the coffee's freshness. To help maintain your coffee's freshness, store in airtight containers away from the heat.
All About Coffee Knowledge; Evelyn Sinclair
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ReplyDeleteWhat about the Freezer? I live in LA and Love you're coffee so we always stock up on it. And since the weather is always warm in LA - we keep the coffee there - is this a myth? I've seen a lot of people do it...
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