Friday, April 24, 2009

Coffee Tip #3: Coffee Storage

Coffee has a short counter life. This is why we roast four to five times a week depending on our inventory. We want to guarantee the beans we use for our coffee and the beans you buy are at the peak of freshness.

As soon as beans begin their roasting journey, the green coffee beans begin to release the gases trapped within them. This includes the rich and aromatic flavors of the coffee. When coffee is exposed to oxygen it can quickly become stale. Using vacuum packaging, oxygen-barrier films and storing beans at low temperatures will help maintain the coffee's freshness. To help maintain your coffee's freshness, store in airtight containers away from the heat.

All About Coffee Knowledge; Evelyn Sinclair

Friday, April 10, 2009

Passing on Value with the Heirloom Blend

Napa Valley Coffee Roasting Company is offering Heirloom Blend—a fruity sweet medley of freshly roasted coffee with hints of blueberries and chocolate. The local company will donate 20% of the $13.95/pound purchase price directly to Rianda House Senior Activity Center. This special coffee will be available from April 10th to May 31st in NVCRC’s Napa and St. Helena stores.
Heirloom Blend was created to celebrate the first anniversary of the Rianda House on May 17th. “The Rianda House is a way our community comes together to promote the physical, emotional and social well-being of our elders.” commented Doug Dunlap, NVCRC’s General Manager.
Napa Valley Coffee Roasting Company’s roastmaster, Charlie Sange, and Dunlap personally created Heirloom Blend, finding the perfect balance of the company’s beans. The Heirloom Blend should be shared with generations!

Wednesday, April 1, 2009

Organic Mexican is Back!

Yep, after a short break, our Organic Mexican variety is back in stock. While its replacement, Organic Peruvian was yummy, nothing can ever truly replace it. So, we are happy to announce that it is back and even happier to announce that it is better than ever!