Bistro Blend Now Available

NAPA VALLEY COFFEE ROASTING INTRODUCES BISTRO BLEND
How to taste the art of blending coffee

St. Helena, March 2012----Napa Valley Coffee Roasting Company is proudly introducing a new coffee, the Bistro Blend. “This is a thank-you to our customers,” Doug Dunlap, General Manager says in describing the new coffee. “We hear our customers talk about the bad economy and how important their coffee is; for the Bistro Blend we will be searching the coffee market for the highest-quality, most-reasonably-priced Arabica coffee beans,” he adds. This ever-evolving blend will be the lowest priced coffee the Roasting Company offers. “We think our customers will not only appreciate but look forward to buying the Bistro Blend,” Dunlap adds, “because the flavors will vary, and in fact, much like winemaking, showcase the hand of our master roaster and blender, Charlie Sange.”

Napa Valley Coffee Roasting Company has two locations: 1400 Oak Avenue at Adams Street in St. Helena (963-4491) and 948 Main Street in Napa (224-2233). The St. Helena shop opens at 7:00 a.m. Mondays – Fridays and 7:30 on Saturdays and Sundays and stays open until 8:00 p.m. seven days a week. The Napa store is open 7:00 a.m. to 6 p.m. Mondays – Fridays and 7:30 a.m. to 5:00 p.m. on Saturdays and Sundays. “We offer everyone a place to go to enjoy coffee, tea, other beverages and light snacks, comfortable seating and a home-away-from-home hang-out.” explains Ryan Heitz, manager of the Napa store. The Roasting Company first opened its doors in Napa in 1985. It was the first local coffee roasting company of its kind in the Napa Valley, modeled upon European cafes and housed in a landmark Victorian building. In 1991, a second location opened in downtown St. Helena. Napa Valley Coffee Roasting Company creates signature blends for Napa Valley’s prestigious restaurants and wineries as well as for businesses outside the Napa Valley.

Napa Valley Coffee Roasting Company carries nine single-origin coffees from Indonesia, Africa, and the Americas. Roasting profiles are designed to maximize the flavors each origin brings to the finished cup of coffee. The Roasting Company roasts its coffee in 20 pound batches, ensuring the highest possible quality. Beans are roasted 4 to 6 nights a week for maximum freshness.

Napa Valley Coffee Roasting Company has pursued community programs since it opened its doors in 1985, creating proprietary blends for non-profit organizations and charities, as well as donating its coffees extensively to local events and groups such as Napa Fire Department, St. Helena Police Department, Vintage High School, Rianda House, St. Helena Family Center and regularly sends coffee to U.S. military servicemen and women around the world.