Inspired by the recent NSA information-gathering scandal, Napa
Valley Coffee Roasting Company has decided to reveal its secrets to one of its own proprietary, perfect blend of beans.
The E. Snowden Blend will be available in both St. Helena and Napa locations
and as whole beans or ground. General Manager Doug Dunlap is leaking the
Roasting Company’s secret blend breakdown. The
following is classified information, formerly known only to Roasting Company
employees. The blend consists of covertly obtained beans from Bali, Guatemala
and Colombia. “We believe it’s the American
public’s right to know the great quality and specific quantities of each
variety,” he says.
Friday, September 20, 2013
Thursday, September 19, 2013
RACHEL AMAYA PROMOTED TO NEW MANAGER IN ST. HELENA
Napa
Valley Coffee Roasting Company announces that Rachel Amaya is being promoted to
St. Helena Store Manager, after five years working at that location. “Rachel’s
leadership and team
building skills as well as her passion for coffee explain this well-deserved
promotion,” Doug Dunlap, General Manager says. Napa Valley Coffee Roasting
Company has two locations: 1400
Oak Avenue at Adams Street in St. Helena (963-4491) and
948 Main Street
in Napa (224-2233).
Born and raised in Napa Valley , Rachel graduated from St. Helena High School
and is studying for her bachelor’s degree in Speech Pathology. “My pivotal
coffee moment was when I realized the full potential of the Napa Valley Coffee
Roasting Company, and knew that I wanted to be a part of its growth and
success. I take pride in my skills as a barista and truly enjoy serving our
variety of customers,” Rachel explains.
In my years at the Napa Valley Coffee Roasting Company I have
noticed that excellent coffee and a smiling face to serve it can really make
someone's day. It’s something so small and simple, however you never know how
much a little bit of kindness and great coffee can brighten someone’s day or
keep it positive.
“We are a distinctive group here at the Napa Valley Coffee
Roasting Company,” Rachel continues. “We offer small batch, boutique coffee in
an area full of vineyards! Our staff are all knowledgeable and still fun-loving
and we like to keep our customers in the loop by roasting during business hours
and having our roastmaster available for questions and insight. It is important
to us to be connected to our customers. This is a family run operation and we
take pride in our local history,” she adds.
Wednesday, September 18, 2013
NEW GIFT BLEND
Ready to ‘gift’ for any occasion
Napa Valley Coffee Roasting Company offers a new
coffee---labeled and ready for any gift occasion. “Customers are often asking
us to ‘special-label’ a bag of coffee so they can use it as a gift,” explains
General Manager Doug Dunlap. That option is now available, at the two Roasting
Company locations: a freshly roasted bag of either whole beans or ground
coffee, decorated with the Roasting Company’s signature black and cream ribbon
and one’s choice of occasions---birthday, encouragement, new baby, anniversary,
welcome home, thank you, get well soon, good luck, wedding, house-warming,
congratulations, just-because, so sorry or thinking-of-you.
“Coffee makes such a great gift,” Dunlap explains, “since it
is longer lasting than flowers or chocolate.” He adds “Let’s be honest,
even if someone doesn’t love coffee, who doesn’t love the smell of coffee?”
This offering is a medium bodied blend, with sweet, rich,
and chocolaty flavors to satisfy a wide range of tastes and expectations.
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