SNOWDEN BLEND LEAKED!

Inspired by the recent NSA information-gathering scandal, Napa Valley Coffee Roasting Company has decided to reveal its secrets to one of its own proprietary, perfect blend of beans. The E. Snowden Blend will be available in both St. Helena and Napa locations and as whole beans or ground. General Manager Doug Dunlap is leaking the Roasting Company’s secret blend breakdown. The following is classified information, formerly known only to Roasting Company employees. The blend consists of covertly obtained beans from Bali, Guatemala and Colombia. “We believe it’s the American public’s right to know the great quality and specific quantities of each variety,” he says.

RACHEL AMAYA PROMOTED TO NEW MANAGER IN ST. HELENA

 

 Napa Valley Coffee Roasting Company announces that Rachel Amaya is being promoted to St. Helena Store Manager, after five years working at that location. “Rachel’s leadership and team building skills as well as her passion for coffee explain this well-deserved promotion,” Doug Dunlap, General Manager says. Napa Valley Coffee Roasting Company has two locations: 1400 Oak Avenue at Adams Street in St. Helena (963-4491) and 948 Main Street in Napa (224-2233). 

 

 Born and raised in Napa Valley, Rachel graduated from St. Helena High School and is studying for her bachelor’s degree in Speech Pathology. “My pivotal coffee moment was when I realized the full potential of the Napa Valley Coffee Roasting Company, and knew that I wanted to be a part of its growth and success. I take pride in my skills as a barista and truly enjoy serving our variety of customers,” Rachel explains.

 

In my years at the Napa Valley Coffee Roasting Company I have noticed that excellent coffee and a smiling face to serve it can really make someone's day. It’s something so small and simple, however you never know how much a little bit of kindness and great coffee can brighten someone’s day or keep it positive.

 

“We are a distinctive group here at the Napa Valley Coffee Roasting Company,” Rachel continues. “We offer small batch, boutique coffee in an area full of vineyards! Our staff are all knowledgeable and still fun-loving and we like to keep our customers in the loop by roasting during business hours and having our roastmaster available for questions and insight. It is important to us to be connected to our customers. This is a family run operation and we take pride in our local history,” she adds.

 

NEW GIFT BLEND

Ready to ‘gift’ for any occasion

Napa Valley Coffee Roasting Company offers a new coffee---labeled and ready for any gift occasion. “Customers are often asking us to ‘special-label’ a bag of coffee so they can use it as a gift,” explains General Manager Doug Dunlap. That option is now available, at the two Roasting Company locations: a freshly roasted bag of either whole beans or ground coffee, decorated with the Roasting Company’s signature black and cream ribbon and one’s choice of occasions---birthday, encouragement, new baby, anniversary, welcome home, thank you, get well soon, good luck, wedding, house-warming, congratulations, just-because, so sorry or thinking-of-you.

 

“Coffee makes such a great gift,” Dunlap explains, “since it is longer lasting than flowers or chocolate.” He adds  “Let’s be honest, even if someone doesn’t love coffee, who doesn’t love the smell of coffee?”

 

This offering is a medium bodied blend, with sweet, rich, and chocolaty flavors to satisfy a wide range of tastes and expectations.

Ground Coffee for Grilling?

Coffee Rub:

 
Combine in bowl

• 1/4 cup finely ground Napa Valley Coffee Roasting Company Espresso Roast Coffee
• 2 tablespoons Spanish paprika
• 2 tablespoons dark brown sugar
• 1 tablespoon dry mustard
• 1 tablespoon kosher salt
• 1 tablespoon ground black pepper
• 1 tablespoon dried oregano

Suggested Use:

• 2 bone-in or boneless rib-eye steaks, 2-inches thick, approximately 1 1/2 pounds each
• Canola or olive oil
• Salt and coarsely ground black pepper

 
Total Time: 31 Minutes
Prep: 10 Minutes
Inactive: 5 Minutes
Cook: 16 Minutes
Yield: 4 Servings
 
Directions
Preheat oven to 425 degrees F.
Preheat a cast iron pan over high heat. Brush each side of the steak with oil and then season each side liberally with salt and pepper. Rub 2 tablespoons of the coffee rub onto 1 side of each steak. Cook the steak, rub side down until golden brown, about 3 to 4 minutes. Flip the steak over, cook for 2 minutes and then transfer to a baking sheet and cook in the oven to medium-rare doneness, about 8 to 10 minutes. Remove and let rest 5 minutes before slicing.
 

A carrot, an egg, and a cup of coffee

 

 

 

 

 

A carrot,  an egg, and a cup of coffee.  You will  never look at a cup of coffee the same way  again. 
A young  woman went to her mother and told her about her  life and how things were so hard for her. She  did not know how she was going to make it and  wanted to give up. She was  tired of fighting and struggling. It seemed as  one problem was solved, a new one  arose. 

Her mother  took her to the kitchen. She filled three pots  with water and placed two on a high fire. Soon  the pots came to boil. In the first she placed  carrots, in the second she placed ground coffee beans and in the last she placed eggs.  She lighted the fire under it. She let  them sit and boil; without saying a word.  

In a few minutes she turned off  the burners. She fished the carrots out and  placed them in a bowl. She pulled the eggs out  and placed them in a bowl.

Then she  ladled the coffee out and placed it in a bowl.  Turning to her daughter, she asked, "Tell me  what you see." 

"Carrots, eggs, and  coffee," she replied. 

Her mother brought  her closer and asked her to feel the carrots.  She did and noted that they were soft. The  mother then asked the daughter to take an egg  and break it. After pulling off the shell, she  observed the hard-boiled egg. 

Finally,  the mother asked the daughter to sip the coffee.  The daughter smiled, as she tasted its rich  aroma the daughter then asked, "What does it  mean, mother?" 

Her mother explained that  each of these objects had faced the same  adversity: boiling water. Each reacted  differently. The carrot went in strong, hard,  and unrelenting. However, after being subjected  to the boiling water, it softened and became  weak. The egg had been fragile. Its thin outer  shell had protected its liquid interior, but  after sitting through the boiling water, its  insides became hardened. The ground coffee beans  were unique, however. After they were in the  boiling water, they had changed the water.  
"Which are you?" she asked her daughter.  "When adversity knocks on your door, how do you  respond? Are you a carrot, an egg, or a  coffee bean? 

Think  of this: Which am I? Am I the carrot  that seems strong, but with pain and adversity  do I wilt and become soft and lose my strength?  

Am  I the egg that starts with a malleable  heart, but changes with the heat? Did I have a  fluid spirit, but after a death, a break-up, a  financial hardship or some other trial, have I  become hardened and stiff? Does my shell look  the same, but on the inside am I bitter and  tough with a stiff spirit and hardened heart?  

Or am I like the coffee bean? The  bean actually changes the hot water, the very  circumstance that brings the pain. When the  water gets hot, it releases the fragrance and  flavour. If you are like the bean, when things  are at their worst, you get better and change  the situation around you. When the hour is the  darkest and trials are their greatest, do you  elevate yourself to another level? How do you  handle adversity? Are you a carrot, an egg or a  coffee bean? 

May you have enough  happiness to make you sweet, enough trials to  make you strong, enough sorrow to keep you human  and enough hope to make you happy. 

The  happiest of people don't necessarily have the  best of everything; they just make the best of  everything that comes along their way. The  brightest future will always be based on a  forgotten past; you can't go forward in life  until you let go of your past failures and  heartaches. 

When you were born, you were  crying and everyone around you was smiling.  

Live your life so at the end, you're the  one who is smiling and everyone around you is  crying. 

 

        May we all be COFFEE!!!!!!!! 

OPEN MIC AT NAPA VALLEY COFFEE ROASTING CO.

Napa store welcomes performers on May 4

 

Napa Valley Coffee Roasting Company welcomes performers to an Open Mic Night at its Napa location (948 Main Street, corner of First and Main) on May 4. The Roasting Company will supply an acoustic guitar, a microphone, amp, bongos and power strip. “We are aiming for a mellow night of acoustic music and poetry,” explains Napa manager Amber Bohan.

 

The open mic program will run from 7:00 until 9:00 p.m. There is no charge for entrance---although coffee drink purchases are highly encouraged! Sign-ups will start at 6:00 p.m.

 

“We will be introducing our new Chai Frappe,” adds Bohan. The drink, $4.95, is a blended sweet and spicy refreshment. When tea leaf meets clove, cardamom, cinnamon, and ginger, well, it just works on so many levels. “We invite people to come to our first Open Mic Night of the year and get 10% off the new Chai Frappe,” Bohan says.

 

The Napa Valley Roasting Company has also just begun summer hours: in Napa, Thursday, Friday and Saturday from 6:30 a.m. until 8:00 p.m. Hours on Sunday – Wednesday will be from 6:30 a.m. until 6:00 p.m..

 

At the Napa Valley Coffee Roasting Company’s St. Helena location, at 1400 Oak Avenue (corner of Adams), summer hours are 7:00 a.m. until 8:00 p.m. on weekdays and 7:30 a.m. until 8:00 p.m. on weekends.

 

In more news, it’s also the season for Shakeratos: this will be the second year The Napa Valley Coffee Roasting Company offers their version of an Italian classic. A “Shakerato” is freshly pulled espresso shaken with ice, raw sugar and cream, strained into a martini glass. “We’ve admired this Italian twist on presenting the essence of great coffee in the heat of the summer, and brought it home to Napa Valley,” explains Doug Dunlap, General Manager, Napa Valley Coffee Roasting Company. “Presenting coffee this way also lets us show off the complexities of our coffee.” he added.