Friday, May 8, 2015

Espressito! Perfect for a warm summer day!


 
 
 
Starting April 27, Napa Valley Coffee Roasting Company in St. Helena (1400 Oak Avenue) and Napa (948 Main Street) are offering a new coffee drink to customers. The “Espressito” consists of two shots of espresso over ice, combined with fresh mint which has been muddled with simple syrup and a splash of tonic water. For the week of April 27th, the drink has an introductory price of 3.00; the regular price will be 3.55. 

 

Served in a pint glass with mint leaf decoration!

 

“We are launching a new summer drink,” explains General Manager Doug Dunlap, “which was inspired by the Mojito. This drink is a perfect summer solution for those who crave a double espresso. Many of our customers enjoy Caramel Blended Frappes with extra whipped cream and caramel sauce, this is a great alternative,” he adds. The Espressito is sophisticated and elegant; it shows off the nuances of the espresso and is uniquely refreshing on a hot summer afternoon (or anytime).

 

The Roasting Company welcomes Instagram and Facebook discussion and depictions of the Espressito. Until May 11th, we will offer a coupon for your next Espressito on us after posting on Instagram (@NapaValleyCoffee) Twitter (@NVCRC) or Facebook!

 

Other beverages suited for warm weather are iced versions of favorites including Latte, Mocha, Cappuccino as well as Real Fruit Smoothies featuring a wide variety of flavors such as Mango, Strawberry, Raspberry, Mixed Berry and Strawberry Banana. We also offer blended Frappe with choices of Caramel, White or Dark Chocolate (or both!) and Chai.

Thursday, July 3, 2014

U.S. Customs and Border Protection released your coffee




We are so sorry your favorite coffee was held up at the US Customs and Border Protection. It must be just a special time for those organizations to perform a surprise inspection of goods coming from Indonesia. We have picked up our supplies of green beans hot off the port of Oakland. These freshly small-batch roasted coffees will be in your hands right away. As always, we carry nine single-origin coffees from Indonesia, Africa, and the Americans because each region has a distinctive flavor for your palate. The roasting profiles are designed to maximize the flavors each origin brings to the finished, brewed cup of coffee. Our roasts run from light to dark to highlight the characteristic each bean offers, and we are continually cupping to ensure that each roast we produce will live up to its potential of flavor. 

Wednesday, May 21, 2014

Carolyn Love New Manager to head St. Helena Location


CAROLYN LOVE NEW MANAGER AT NAPA VALLEY COFFEE ROASTING CO.

Will head St. Helena store


 

St. Helena, May 2014----Napa Valley Coffee Roasting Company announces that Carolyn Love has been named the new St. Helena Store Manager. “Carolyn’s passion for coffee communicates to the customer,” Doug Dunlap, General Manager says, “so it’s wonderful that she can take on this leadership role in this company,” he adds.


“The first moment I knew I wanted to pursue a career in the coffee industry was the first time a customer approached me after finishing the drink I had made them and told me “that was fantastic,” Carolyn explains. “I had no clue a simple compliment would encourage me so much and could make me so proud of something it takes just about a minute to make. I knew from then that I never wanted to stop hearing that and the motivation to search for that compliment has driven me to pursue further opportunities in an industry I have loved since my first cup. At The Roasting Company we are distinctive because we truly take pride in what we do.  We are careful to hand craft every drink from beginning to end. Our beans are hand-picked, roasted in small batches, ground to order and brewed, all by people who share a passion for fabulous coffee and outstanding customer service. Family owned and operated, we understand how to treat a customer and give them the best we can,” she adds.

 

Born in Woodland, Carolyn grew up in the Napa Valley, graduated from Napa High School and began her college career at Napa Valley College. She enjoys cooking and baking, whether relying on her grandmother’s pie recipes or experimenting on her own.

 

In other news, The Napa Valley Roasting Company’s summer hours are: the Napa location is open seven days a week 6:30 a.m. until 7:00 p.m.; in St. Helena, hours are 7:00 a.m. until 7:00 p.m. seven days a week.

 

In more news, The Roasting Company is introducing a new drink---a chai frappe. At $5.45, it is a blended sweet and spicy refreshment. When tea leaf meets clove, cardamom, cinnamon, and ginger, well, it just works on so many levels. This is also the season for Shakeratos: for the third year The Napa Valley Coffee Roasting Company is offering its version of an Italian classic, Cafe Shakerato. A “Shakerato” is freshly pulled espresso shaken with ice, raw sugar and cream, strained into a martini glass.

 

“We’ve admired this Italian twist on presenting the essence of great coffee in the heat of the summer, and brought it home to Napa Valley,” explains Doug Dunlap, General Manager, Napa Valley Coffee Roasting Company. “Presenting coffee this way also lets us show off the complexities of our coffee.” he added.

 

The Roasting Company first opened its doors in Napa in 1985. It was the first local coffee roasting company of its kind in the Napa Valley, modeled upon European cafes and housed in a landmark Victorian building. In 1991, a second location opened in downtown St. Helena. Napa Valley Coffee Roasting Company creates signature blends for Napa Valley’s prestigious restaurants and wineries as well as for businesses outside the Napa Valley.

 

Napa Valley Coffee Roasting Company carries nine single-origin coffees from Indonesia, Africa, and the Americas. Roasting profiles are designed to maximize the flavors each origin brings to the finished cup of coffee. The Roasting Company roasts its coffee in 20 pound batches, ensuring the highest possible quality. Beans are roasted 4 to 6 nights a week for maximum freshness.

 

Napa Valley Coffee Roasting Company has pursued community programs since it opened its doors in 1985, creating proprietary blends for non-profit organizations and charities, as well as donating its coffees extensively to local events and groups such as Napa Fire Department, St. Helena Police Department, Vintage High School, Rianda House, St. Helena Family Center and regularly sends coffee to U.S. military servicemen and women around the world.

Friday, April 18, 2014

Perfect weather for a Shakerato

Start by checking out our Youtube channel to find out how our Shakerato is put together! This amazing weather is absolutely perfect for our Café Shakerato. How about 2 shots of espresso, pulled short to keep it's sweet rich taste for starters... We then add two natural raw sugars to the hot espresso and give it a swirl. The sweetened espresso is now ready for a splash of cream and is shaken (NOT STIRRED right James Bond?) with ice.

After a vigorous shake, the coffee is strained into a martini glass giving it that perfect finishing touch. A bit of a treat or great afternoon pick-me-up! Come in to one of our locations and give it a try!

Monday, March 31, 2014

Our little town of St. Helena



St. Helena Fire Department

A Big thanks to all the volunteers and fine folks at the St. Helena Fire Department. You all do wonderful work at such a high risk. We are so lucky being part of such a thoughtful community and we appreciate everyone supporting us.



Monday, March 24, 2014

Getting Back to the Grind





What exactly are the RoCo followers of our blog looking to read about? We ask ourselves that everyday... for the last few months obviously. We would like to share some new information with you and hope you enjoy what is in store for you in the future.
What about "RoCo"? You might have heard this term around the valley, wish we knew exactly when, who and where it started! If you have an idea of when it started, we would love to hear your story.

We have found the RoCo phrase refers to us in an internet form- almost like a short and speedy version of us. Does it seem strange to refer to our dear readers as "RoCoers"?

 
 
 

We have an amazing new coffee to discuss! Our new Bolivian coffee is amazing. It is a heavy bodied, winey and rich flavor. The Bolivian also makes a delicious iced coffee due to it's rich flavor. Come in to purchase a cup of it with our brew to order system or pick up a bag to take home!


Here is the bottom line RoCoers, we're back!

Friday, September 20, 2013

SNOWDEN BLEND LEAKED!

Inspired by the recent NSA information-gathering scandal, Napa Valley Coffee Roasting Company has decided to reveal its secrets to one of its own proprietary, perfect blend of beans. The E. Snowden Blend will be available in both St. Helena and Napa locations and as whole beans or ground. General Manager Doug Dunlap is leaking the Roasting Company’s secret blend breakdown. The following is classified information, formerly known only to Roasting Company employees. The blend consists of covertly obtained beans from Bali, Guatemala and Colombia. We believe it’s the American public’s right to know the great quality and specific quantities of each variety,” he says.

Thursday, September 19, 2013

RACHEL AMAYA PROMOTED TO NEW MANAGER IN ST. HELENA





 
 Napa Valley Coffee Roasting Company announces that Rachel Amaya is being promoted to St. Helena Store Manager, after five years working at that location. “Rachel’s leadership and team building skills as well as her passion for coffee explain this well-deserved promotion,” Doug Dunlap, General Manager says. Napa Valley Coffee Roasting Company has two locations: 1400 Oak Avenue at Adams Street in St. Helena (963-4491) and 948 Main Street in Napa (224-2233). 

 
 Born and raised in Napa Valley, Rachel graduated from St. Helena High School and is studying for her bachelor’s degree in Speech Pathology. “My pivotal coffee moment was when I realized the full potential of the Napa Valley Coffee Roasting Company, and knew that I wanted to be a part of its growth and success. I take pride in my skills as a barista and truly enjoy serving our variety of customers,” Rachel explains.

 

In my years at the Napa Valley Coffee Roasting Company I have noticed that excellent coffee and a smiling face to serve it can really make someone's day. It’s something so small and simple, however you never know how much a little bit of kindness and great coffee can brighten someone’s day or keep it positive.

 

“We are a distinctive group here at the Napa Valley Coffee Roasting Company,” Rachel continues. “We offer small batch, boutique coffee in an area full of vineyards! Our staff are all knowledgeable and still fun-loving and we like to keep our customers in the loop by roasting during business hours and having our roastmaster available for questions and insight. It is important to us to be connected to our customers. This is a family run operation and we take pride in our local history,” she adds.

 

Wednesday, September 18, 2013

NEW GIFT BLEND


Ready to ‘gift’ for any occasion


Napa Valley Coffee Roasting Company offers a new coffee---labeled and ready for any gift occasion. “Customers are often asking us to ‘special-label’ a bag of coffee so they can use it as a gift,” explains General Manager Doug Dunlap. That option is now available, at the two Roasting Company locations: a freshly roasted bag of either whole beans or ground coffee, decorated with the Roasting Company’s signature black and cream ribbon and one’s choice of occasions---birthday, encouragement, new baby, anniversary, welcome home, thank you, get well soon, good luck, wedding, house-warming, congratulations, just-because, so sorry or thinking-of-you.

 

“Coffee makes such a great gift,” Dunlap explains, “since it is longer lasting than flowers or chocolate.” He adds  “Let’s be honest, even if someone doesn’t love coffee, who doesn’t love the smell of coffee?”

 

This offering is a medium bodied blend, with sweet, rich, and chocolaty flavors to satisfy a wide range of tastes and expectations.


Friday, May 31, 2013

Ground Coffee for Grilling?



Coffee Rub:
 
Combine in bowl
  • 1/4 cup finely ground Napa Valley Coffee Roasting Company Espresso Roast Coffee
  • 2 tablespoons Spanish paprika
  • 2 tablespoons dark brown sugar
  • 1 tablespoon dry mustard
  • 1 tablespoon kosher salt
  • 1 tablespoon ground black pepper
  • 1 tablespoon dried oregano
Suggested Use:
  • 2 bone-in or boneless rib-eye steaks, 2-inches thick, approximately 1 1/2 pounds each
  • Canola or olive oil
  • Salt and coarsely ground black pepper
 
Total Time: 31 Minutes
Prep: 10 Minutes
Inactive: 5 Minutes
Cook: 16 Minutes
Yield: 4 Servings
 
Directions
Preheat oven to 425 degrees F.
Preheat a cast iron pan over high heat. Brush each side of the steak with oil and then season each side liberally with salt and pepper. Rub 2 tablespoons of the coffee rub onto 1 side of each steak. Cook the steak, rub side down until golden brown, about 3 to 4 minutes. Flip the steak over, cook for 2 minutes and then transfer to a baking sheet and cook in the oven to medium-rare doneness, about 8 to 10 minutes. Remove and let rest 5 minutes before slicing.
 

Friday, May 10, 2013

A carrot, an egg, and a cup of coffee


 
 
 
 
 
A carrot,  an egg, and a cup of coffee.  You will  never look at a cup of coffee the same way  again. 
A young  woman went to her mother and told her about her  life and how things were so hard for her. She  did not know how she was going to make it and  wanted to give up. She was  tired of fighting and struggling. It seemed as  one problem was solved, a new one  arose. 

Her mother  took her to the kitchen. She filled three pots  with water and placed two on a high fire. Soon  the pots came to boil. In the first she placed  carrots, in the second she placed ground coffee beans and in the last she placed eggs.  She lighted the fire under it. She let  them sit and boil; without saying a word.  

In a few minutes she turned off  the burners. She fished the carrots out and  placed them in a bowl. She pulled the eggs out  and placed them in a bowl.

Then she  ladled the coffee out and placed it in a bowl.  Turning to her daughter, she asked, "Tell me  what you see." 

"Carrots, eggs, and  coffee," she replied. 

Her mother brought  her closer and asked her to feel the carrots.  She did and noted that they were soft. The  mother then asked the daughter to take an egg  and break it. After pulling off the shell, she  observed the hard-boiled egg. 

Finally,  the mother asked the daughter to sip the coffee.  The daughter smiled, as she tasted its rich  aroma the daughter then asked, "What does it  mean, mother?" 

Her mother explained that  each of these objects had faced the same  adversity: boiling water. Each reacted  differently. The carrot went in strong, hard,  and unrelenting. However, after being subjected  to the boiling water, it softened and became  weak. The egg had been fragile. Its thin outer  shell had protected its liquid interior, but  after sitting through the boiling water, its  insides became hardened. The ground coffee beans  were unique, however. After they were in the  boiling water, they had changed the water.  
"Which are you?" she asked her daughter.  "When adversity knocks on your door, how do you  respond? Are you a carrot, an egg, or a  coffee bean? 

Think  of this:
 Which am I? Am I the carrot  that seems strong, but with pain and adversity  do I wilt and become soft and lose my strength?  

Am  I the egg
 that starts with a malleable  heart, but changes with the heat? Did I have a  fluid spirit, but after a death, a break-up, a  financial hardship or some other trial, have I  become hardened and stiff? Does my shell look  the same, but on the inside am I bitter and  tough with a stiff spirit and hardened heart?  

Or am I like the coffee bean? The  bean actually changes the hot water, the very  circumstance that brings the pain. When the  water gets hot, it releases the fragrance and  flavour. If you are like the bean, when things  are at their worst, you get better and change  the situation around you. When the hour is the  darkest and trials are their greatest, do you  elevate yourself to another level? How do you  handle adversity? Are you a carrot, an egg or a  coffee bean? 

May you have enough  happiness to make you sweet, enough trials to  make you strong, enough sorrow to keep you human  and enough hope to make you happy. 

The  happiest of people don't necessarily have the  best of everything; they just make the best of  everything that comes along their way. The  brightest future will always be based on a  forgotten past; you can't go forward in life  until you let go of your past failures and  heartaches. 

When you were born, you were  crying and everyone around you was smiling.  

Live your life so at the end, you're the  one who is smiling and everyone around you is  crying. 

 
        May we all be COFFEE!!!!!!!! 

Friday, May 3, 2013


OPEN MIC AT NAPA VALLEY COFFEE ROASTING CO.

Napa store welcomes performers on May 4

 

Napa Valley Coffee Roasting Company welcomes performers to an Open Mic Night at its Napa location (948 Main Street, corner of First and Main) on May 4. The Roasting Company will supply an acoustic guitar, a microphone, amp, bongos and power strip. “We are aiming for a mellow night of acoustic music and poetry,” explains Napa manager Amber Bohan.

 

The open mic program will run from 7:00 until 9:00 p.m. There is no charge for entrance---although coffee drink purchases are highly encouraged! Sign-ups will start at 6:00 p.m.

 

“We will be introducing our new Chai Frappe,” adds Bohan. The drink, $4.95, is a blended sweet and spicy refreshment. When tea leaf meets clove, cardamom, cinnamon, and ginger, well, it just works on so many levels. “We invite people to come to our first Open Mic Night of the year and get 10% off the new Chai Frappe,” Bohan says.

 

The Napa Valley Roasting Company has also just begun summer hours: in Napa, Thursday, Friday and Saturday from 6:30 a.m. until 8:00 p.m. Hours on Sunday – Wednesday will be from 6:30 a.m. until 6:00 p.m..

 

At the Napa Valley Coffee Roasting Company’s St. Helena location, at 1400 Oak Avenue (corner of Adams), summer hours are 7:00 a.m. until 8:00 p.m. on weekdays and 7:30 a.m. until 8:00 p.m. on weekends.

 

In more news, it’s also the season for Shakeratos: this will be the second year The Napa Valley Coffee Roasting Company offers their version of an Italian classic. A “Shakerato” is freshly pulled espresso shaken with ice, raw sugar and cream, strained into a martini glass. “We’ve admired this Italian twist on presenting the essence of great coffee in the heat of the summer, and brought it home to Napa Valley,” explains Doug Dunlap, General Manager, Napa Valley Coffee Roasting Company. “Presenting coffee this way also lets us show off the complexities of our coffee.” he added.

Tuesday, September 25, 2012

History & Coffee Join Forces at Napa Valley Coffee Roasting Company


Napa Valley Coffee Roasting Company is now the home for two display cases on loan from Napa Valley Museum in Yountville. One case reviews the history of the Napa Valley as illustrated by the Agricultural Preserve and the second case explores the unique geological make-up of the Valley. They can be seen at the Roasting Company’s St. Helena store at Oak Avenue and Adams Street.
 
 

 
 

 

“Why not offer some pop-up Museum experiences,” asks the Museum’s Executive Director, Kristie Sheppard. “Visitors to the Roasting Company can get a sneak peek into the history of the Valley and hopefully be inspired to see what the Napa Valley Museum has to offer. Napa Valley Coffee Roasting Company clients will get just a little more with their cup of coffee,” she added.

 
“We know our customers enjoy seeing our environment change from time to time,” adds Doug Dunlap, General Manager, Napa Valley Coffee Roasting Company. “This display is also a way of supporting the great work the Museum does at its home in Yountville,” he adds. “We’ve already had numerous comments about how wonderful it is to see a piece of Napa history in a different type of setting,” he says.

Thursday, August 16, 2012

Thank you from Afghanistan!

We send coffee to troops stationed overseas. It is a small thing we can do to remind those troops we are thinking of them and we really appreciate them. It is amazing that a simple item like coffee reminds the troops of home. Did you know that Charlie Sange and Doug Dunlap each served eight years in the military?

Here is an email we received from one of those troops stationed overseas. 


UNCLASSIFIED 


Charlie,
I wanted to personally thank you for the fantastic coffee you sent me
here in Afghanistan!! There isn't much in the way of good quality food
and coffee here, so it was a welcomed surprise to get high quality
beans.  We drink it every morning and often find ourselves saying, "damn
this is good coffee--from Napa!" 

I have been here with a small team of mental health professionals taking
care of Army, National Guard and Navy folks in Parwan Afghanistan.
Interestingly, I grew up in Sonoma, studied at UC Davis and currently
stationed at Travis, AFB right over the hill.  My dad lives in Hidden
Valley Lake so I often drive the Napa valley on my way to see him.
Kinda cool that you are in Napa--small world.  Anyway, thanks again
brotha!  I will have to come by the store and say thanks in person when
I re-deploy home.



Best,



MV

To the soldiers serving: We are thinking of you and hope you are taking great care of yourselves; hoping to see you home soon!


RoCo

Tuesday, May 29, 2012

AMBER BOHAN PROMOTED! After 4 years in St. Helena, moves to Manager in Napa


AMBER BOHAN PROMOTED AT NAPA VALLEY COFFEE ROASTING CO.

After 4 years in St. Helena, moves to Manager in Napa



St. Helena, May 2012----Napa Valley Coffee Roasting Company announces that Amber Bohan is being promoted to Manager of the Napa store, after four and a half years working at the St. Helena location. “Amber’s leadership skills as well as her coffee connoisseurship explain this well-deserved promotion,” Doug Dunlap, General Manager says. Napa Valley Coffee Roasting Company has two locations: 1400 Oak Avenue at Adams Street in St. Helena (963-4491) and 948 Main Street in Napa (224-2233). 



Amber was born in St. Helena and grew up in St. Helena and later, Calistoga. As a young person she worked in several coffee establishments in Napa Valley before coming to the Roasting Company five years ago. “It’s here where my decision to be a coffee professional was almost instant. The environment, the staff, the customers, and the coffee (especially the coffee) were amazing. The information I was taught on my first day about coffee was more than I had learned in four years at the other coffee shops. In these past five years, I see that coffee is way more than just a pick me up in the morning. It’s served all over the world and is great at all times of day. There are many health benefits to drinking coffee and the grounds are perfect for gardening and compost. At the Roasting Company, we are distinctive because we not only serve coffee from several different regions around the world, but we roast every single bean that is sold in our stores,” she says. “In the past two years of my employment here, I have had the honor of being a roaster myself. By doing this, I have learned how to compare and contrast different varieties and see how roasting all of them at different temperatures makes them all unique in their own ways,” she adds.



In other news, The Napa Valley Roasting Company has just moved to summer hours: as of May 31 the Napa location is open until 8:00 p.m. every Thursday, Friday and Saturday. Hours on Sunday – Wednesday will be 7:00 a.m. until 7:30 p.m.; in St. Helena, hours are 7:00 a.m. until 8:00 p.m. seven days a week.



In more news, it’s also the time of year for Shakeratos: for the first time last year The Napa Valley Coffee Roasting Company began serving its version of an Italian classic, Cafe Shakerato. A “Shakerato” is freshly pulled espresso shaken with ice, raw sugar and cream, strained into a martini glass. The Summer Shakerato Special is available between 6:00 and 8:00 p.m. at both locations all summer, for $1.50 each.



 “We’ve admired this Italian twist on presenting the essence of great coffee in the heat of the summer, and brought it home to Napa Valley,” explains Doug Dunlap, General Manager, Napa Valley Coffee Roasting Company. “Presenting coffee this way also lets us show off the complexities of our coffee, which we roast ourselves,” he added.

Monday, May 28, 2012

Fifth Graders Perform Poetry at St. Helena RoCo


We had such an amazing time when St. Helena Elementary School students visited! The Fifth Graders came over in four brackets of twenty five students each. They did such a fantastic job!




These seem like they were not just any ordinary fifth graders; they were channeling their inner poet having such a fantastic time reciting their poems to our customers. A few students stood in front of everyone with a microphone and recited their poems with grace and most from memory!




When each group was completed with their reading, each student was rewarded with a well-deserved hot chocolate; with whipped cream of course! Their Poems were on display and looked so amazing!




A big thank you to the Amazing Teachers- Terilynn Buchanan, Judi Hudson, Janelle Davis and Gwen Becker!

These students were also guided and inspired by St. Helena local Mrs. Beclee Wilson. A big thank you to her for giving her guidance and time!
If you would like to see these little poets in action, check out our YouTube page: NapaValleyCoffee - YouTube

The students crafted this wonderful thank you letter for us!

Thursday, April 5, 2012

Tiny Poets to hit Roco

5TH GRADE POETS READ THEIR WORK
‘tornado’ poems also go on display

St. Helena, April 2012----Fifth graders from St. Helena Elementary School will take up a corner at the Napa Valley Coffee Roasting Company in St. Helena (1400 Oak Avenue at Adams Street) on Friday April 6 from 9:30 until 11:30 a.m. to read poems they’re written and enjoy complimentary hot cocoa.

Teacher Terilynn Buchanan has been conducting a poetry curriculum this spring, which included a poetry reading session at the school library and the taping of poems on the floor of classrooms and the school entrance. This will have a grand finale at The Roasting Company on April 6; students will use a small microphone to simulate the feel of Jack Kerouac and the Beat poets. The poems will also be displayed at The Roasting Company for several weeks. “Think tornados,” explains Buchanan: “the poems look like strips which hang in a twist,” she said.

“This is the second year we’ve done this with the fifth graders from across the street,” says Manager Doug Dunlap. “This is just one way we fit into the life of our small town,” he adds.

Friday, March 23, 2012

Re-usable Logo Sleeves Available


NAPA VALLEY COFFEE ROASTING OFFERS ‘GREEN’ SLEEVES
Re-usable sleeves to keep your coffee hot

St. Helena, March 2012----Napa Valley Coffee Roasting Company has found a re-usable sleeve for its paper cups, which are now on sale for $2.25 each. “By offering this re-usable sleeve, customers won’t be wasting a java jacket,” Doug Dunlap, General Manager says in describing the sleeve. “As a Bay Area green business, one of our obligations to remain certified is to expand our green business practices, and this new sleeve can be used many, many times and is of course very planet-friendly,” he adds. The sleeves measure 4.6 inches by 3 inches high and are made of neoprene; they easily slide onto a variety of paper or plastic cups and protect hands from hot liquids. The Roasting Company is one of the first to offer them in northern California.

Among other green practices the Napa Valley Coffee Roasting Company has in place is offering its used grounds to customers, gratis. Used coffee grounds have a huge number of uses, most popularly, for augmenting soil in gardens(more at groundtoground.org ). The Roasting Company asks that customers bring a 5-gallon (empty) plastic bucket and leave it to be filled and return to pick it up in a day or two. This service is offered at both of the Roasting Company’s locations.

As another green initiative, the Roasting Company also sells permanent filters for Kuerig brewers. “This gives our customers the option to use our freshly roasted coffee in their Kuerig brewers at home,” explains Dunlap. “It’s a way to not only save our customers money but also not fill up the local landfill,” he adds. These filters sell for $19.95 at the Roasting Company. Find out more about this issue at http://www.treehugger.com/sustainable-product-design/kuerig-and-other-coffee-pods-piling-landfills-across-america.html.

Tuesday, March 13, 2012

Bistro Blend Now Available


NAPA VALLEY COFFEE ROASTING INTRODUCES BISTRO BLEND
How to taste the art of blending coffee

St. Helena, March 2012----Napa Valley Coffee Roasting Company is proudly introducing a new coffee, the Bistro Blend. “This is a thank-you to our customers,” Doug Dunlap, General Manager says in describing the new coffee. “We hear our customers talk about the bad economy and how important their coffee is; for the Bistro Blend we will be searching the coffee market for the highest-quality, most-reasonably-priced Arabica coffee beans,” he adds. This ever-evolving blend will be the lowest priced coffee the Roasting Company offers. “We think our customers will not only appreciate but look forward to buying the Bistro Blend,” Dunlap adds, “because the flavors will vary, and in fact, much like winemaking, showcase the hand of our master roaster and blender, Charlie Sange.”

Napa Valley Coffee Roasting Company has two locations: 1400 Oak Avenue at Adams Street in St. Helena (963-4491) and 948 Main Street in Napa (224-2233). The St. Helena shop opens at 7:00 a.m. Mondays – Fridays and 7:30 on Saturdays and Sundays and stays open until 8:00 p.m. seven days a week. The Napa store is open 7:00 a.m. to 6 p.m. Mondays – Fridays and 7:30 a.m. to 5:00 p.m. on Saturdays and Sundays. “We offer everyone a place to go to enjoy coffee, tea, other beverages and light snacks, comfortable seating and a home-away-from-home hang-out.” explains Ryan Heitz, manager of the Napa store. The Roasting Company first opened its doors in Napa in 1985. It was the first local coffee roasting company of its kind in the Napa Valley, modeled upon European cafes and housed in a landmark Victorian building. In 1991, a second location opened in downtown St. Helena. Napa Valley Coffee Roasting Company creates signature blends for Napa Valley’s prestigious restaurants and wineries as well as for businesses outside the Napa Valley.

Napa Valley Coffee Roasting Company carries nine single-origin coffees from Indonesia, Africa, and the Americas. Roasting profiles are designed to maximize the flavors each origin brings to the finished cup of coffee. The Roasting Company roasts its coffee in 20 pound batches, ensuring the highest possible quality. Beans are roasted 4 to 6 nights a week for maximum freshness.

Napa Valley Coffee Roasting Company has pursued community programs since it opened its doors in 1985, creating proprietary blends for non-profit organizations and charities, as well as donating its coffees extensively to local events and groups such as Napa Fire Department, St. Helena Police Department, Vintage High School, Rianda House, St. Helena Family Center and regularly sends coffee to U.S. military servicemen and women around the world.

Friday, March 9, 2012

Meet Our Management Team!


“The experience which made me realized I wanted to be a coffee professional, was the first time my roasting profiles succeeded in extracting radical flavors from all the single origin coffees I had. I realized that’s what I wanted to do, what I still do today, find so challenging and exciting--being able to taste such different flavors in coffees from all around the world. In addition, there’s the delight of people sharing the joy of something that I’ve made, consuming coffee I’ve just roasted!”

Charlie was born in San Francisco and grew up in Saint Helena. He graduated from San Diego State University with a degree in sociology and went on to be a commercial film editor based in Santa Monica. He won a Mobius award for a recruitment campaign for the Los Angeles Police Department. He served in The National Guard for six years as an 11B. Charlie’s father, Leon Sange, co- founded The Napa Valley Coffee Roasting Company in 1985; when Leon’s health began failing, Charlie moved home to St. Helena to help with the business. “Taking care of him meant taking on the Company and now, along with my mother and brother, it’s evolved into a family business. It’s been an amazing blessing,” he explains. “We get spoiled living in the Napa Valley,” Charlie says. “It’s a place that celebrates good food and wine and spirits and beer. Everyone takes time to enjoy his palate! We wouldn’t be as successful in other parts of country that don’t share the Valley’s celebration of these things,” he says.





Ryan Heitz, Napa Store Manager
“My pivotal coffee moment, the experience which made me realized I wanted to be a coffee professional, was when I first became interested in coffee roasting. I started making espresso drinks for my folks when I was ten years old. They bought a new machine and needed something to keep the early rising child busy, so I was paid two bits a latte.” As a young man, Ryan worked at The Roasting Company while he also worked in the food world. “I had thought about being a chef and began working on the side as a catering cook. The more I was drawn into the culinary world the more I was drawn back to coffee. Wine can have tens of thousands of possible flavor combinations where as coffee can have hundreds of thousands. When I finally began roasting coffee I knew that I would always have a love of gourmet coffee. The churn of the roaster, the sweet smell of the smoke, the heat radiating from the cooling beans, and the farm five thousand miles away are all present in my mind with every sip of joe.

In my years at the Napa Valley Coffee Roasting Company, I see that coffee has really begun to receive the praise that it warrants. In the Napa Valley, with so much emphasis on food and wine, it’s only right to bring in great coffees from around the world and experiment with them until every roast offers a unique palate experience. I am very happy to see all the industry growth outside of the traditional coffee hotspots like San Francisco and Seattle.

At The Roasting Company, we are distinctive because we are a small family run business that focuses on producing the best possible product and in the process we are continuously learn to raise the bar higher and higher.”

Ryan is an avid chef when not roasting coffee. “I love cooking and have always been a huge fan of BBQ. If it walked, swam, or flew I’ll grill it up!”




Doug Dunlap, General Manager
“My pivotal coffee moment, the experience which made me realize I wanted to be a coffee professional, was when I went to a three day training seminar about coffee in Long Beach in 2007. I was amazed with the amount of people, classes, new products and equipment. It was then that I realized this is a huge part of the world economy and a fascinating industry to be working in. I communicated with people who were recently involved with the coffee industry and connected with long time acquaintances within the industry.”

Doug was born in Klamath Falls, Oregon and grew up in St. Helena. He served in the United States Army Reserve for eight years. His tour included serving on a funeral detail which traveled around the South providing honor guard service for fallen soldiers’ services.

Doug loves to garden and cook. One of his favorite kitchen tools is his slow cooker: “I love to cook beef stew with the slow cooker; there is something to be said about waiting and being patient for your food!”

“In my fourteen years at The Napa Valley Coffee Roasting Company, I see that coffee is a delicate commodity that requires attention to detail, from harvesting a coffee bean that is hand-picked off the tree to roasting in small batches ensuring one end of the roasted coffee is as perfect as the other end. Medical studies have shown that coffee can possibly lower the risk of diabetes, protect the liver, relieve muscle pain associated with exercise and is a good source of fiber, a great source of antioxidants. Coffee certainly gives you energy and puts you in a good mood.

At the Roasting Company, we are distinctive because we specialize in small batch roasting which improves the final roasted coffee product. Roasting in larger quantities risks one part of the coffee being roasted darker than the other: imagine if you put every piece of clothing you own in the dryer to get dry at the same time---that would be impossible, right?!”



Nancy N. Haynes, President/CEO
“My pivotal coffee moment, the experience which made me realize I wanted to be a coffee professional, was my first cupping at Royal Coffee, in 2004, where I could see how everything I’d learned in the fine wine business fit into everything I was learning about the specialty coffee world

In my years at the Napa Valley Coffee Roasting Company, I see that sharing coffee can create community. The coffee business, from growers to importers to roasters to retailers, is populated by committed families, who pass on their passion for the product.

At The Roasting Company, we are distinctive because we are on our second generation of family participation, with a third coming along, and because all of us look forward to coming to work in the morning and, especially, to our first cups of coffee in the morning!”

Nancy was born in Palo Alto, California. She grew up in San Carlos and graduated from Mills College with a degree in American History. Nancy is a busy wife, mother, grandmother, razor scooter enthusiast, navigator for her husband’s plane and an avid bridge and Scrabble player. She has been very active in the community, serving or having served on the St. Helena Chamber of Commerce Governmental Relations Committee, the St. Helena Public Library Board, the American Red Cross Board. Nancy has also been a volunteer in the St. Helena public schools and she’s also assisted in fundraising for the San Francisco Symphony and the Oakland Symphony.

In the kitchen, she’s known for her maple pumpkin pots de crème at Thanksgiving. On her radar is returning to Paris, one of her favorite places in the world.


Photos by Jim Randall Darter